via New Economics of Advertising by Editor on 11/3/08

What I Learned From Robert Scoble About How to Become Internet Famous

Andrew Warner is an Internet entrepreneur and the founder of Mixergy.com.

I’ve interviewed Robert Scoble several times about how to become Internet famous because I’m dying to get some fame. I know it’s not the kind of thing I’m supposed to admit, but I’ve noticed that people who are better known have an easier time launching and growing projects.

Scoble is one of Forbes’ 10 biggest Web celebrities, but he’s also ultra-patient, so he indulged my quest. Here’s what he taught me:

Attack Where There isn’t a King
Web 2.0 already has its big names. Why waste time fighting them for dominance?

Scoble told me to notice how big Gary Vaynerchuk became by going after wine, an industry that didn’t have an online celebrity until he got there. “If I started out today,” he said, “I think I would follow Gary Vaynerchuk of Wine Library TV.”

Follow the 15 Reader Rule
Building a reputation takes time. So you have to focus on a subject that you’re passionate enough about to keep pursuing, even when hardly anyone else notices. “Passion,” he told me, “will keep you going after you figure out you only have 15 readers.”

Get With REAL Celebrities
I think Hollywood is a big waste of time, but I can’t deny that movie stars are the real celebrities. Scoble told me to find ways to connect with them. I’ve interviewed several Internet CEOs who told me their traffic jumped just by featuring movie stars.

“Mix in celebrities from movies with the technology,” he told me, when I insisted that I’m obsessed with interviewing Internet success stories.

Start the Avalanche
I wake up every morning wanting to take over the world. Scoble suggested I take a step back and dominate one small niche first, then another and another until I start my avalanche.

“All avalanches start with one snowflake,” he said.

Keep Producing
I got to know about Scoble because I kept seeing him online. That’s part of his plan. He keeps producing content so that he stays on top of Google’s search results and stays connected to his readers. I’ve watched him pull out his iPhone between conversations and add content to FriendFeed, Twitter and other sites.

His biggest message to me was: “Publish a lot, because this is a Google world.”


via New Economics of Advertising by Editor on 10/31/08

Six Apart: Blogging was Born During a Recession - Interview with CEO Chris Alden

"Blogging grew out of recession and blogging will do well during a recession," says Chris Alden, CEO and Chairman of Six Apart, the software company best known for its Movable Type blogging application.

Movable Type celebrates its seventh year in October 2008, created by co-founder Mena Trott, an unemployed dotcomer. The application has come a long way from its humble roots as a way for laid-off developers to write about their day. Movable Type software is now used by many mainstream media publications and also by newstream media such as Huffington Post, Talking Points Memo, Kottke.org (and Silicon Valley Watcher).

ChrisAlden.jpgWhile Wordpress, the competing blogging platform, has taken over the "one man and his blog" market, Six Apart has moved firmly into the commercial world, providing a simple way for any organization to quickly set up a web site with many community features built-in...


via New Economics of Advertising by Editor on 11/13/08
Ad buyers jump through too many hoops for low ROI
Online advertising creates friction for the ad buyer. 
Why do buyers jump through so many hoops to entice visitors to their website?
tEarn exitmercials solve the problem.

History of Advertising

Whether newspapers, magazines, coupon mailers, yellow pages, or TV broadcasts - an advertiser bundles their advertising with other content. Delivered as a media product, the advertiser is promised:
  • A minimum circulation.
  • Savings when compared to mailings.
Buyers pay a cost per thousand (CPM) like $50. When compared to minimum direct mail costs of $1.00 each, participating at $50 CPM is much cheaper than $1,000 CPM. Conversely, the $50 CPM has a cost per impression of a nickel, substantially cheaper than $1.00.

A magazine or Yellow Page book with 50,000 circulation would charge $2,500 per page - less for partial pages. This compares to $50,000 for a direct mail campaign via the USPS. 

That's the core economics of advertising.

Banners, Spots, Skyscrapers, and Other Display Ads

In 1993, I participated in the early phases to standardize online advertising. Cnet proposed banners. We pushed spots. ZDnet invented skyscrapers, initially to fill the extra space on the right edge of wide-screen monitors. 

Standards emulate print advertising.
  • Advertisers supplied a creative image in standard sizes.
  • Rather than show the same banner to every visitor, the practice randomizes - thus showing different ads to visitors. This made it hard for the buyer to find their own ad, since it may not show during their visit. 
  • The ad server controlled delivery, to provide the buyer with the exact number of deliveries that they contracted for. The buyer can buy any quantity - not just the fixed circulation of the publisher. 
  • Creative talents worked in the limited space to entice viewers to click and learn more.
  • A click takes visitors from the ad to the advertiser's web site. This is a click through.
This high friction process has become a multi-billion business with billions of ad deliveries, but low click-through rates. 

Ultramercials (i.e. fancy interactive banners), in-game, in-video, and in-text advertising continue the tradition of ads embedded on a page. Each is a high-friction buy with typical single-digit or less click-through rates.

Enter Google Text Ads

Google created Adwords. Yahoo, Microsoft, and others copied the model.
  • Buyers supply two phrases of limited length. One is the headline. The other is a tagline. 
  • Copy writers struggle with catchy phrases to attract buyers.
  • Buyers choose keywords that match customer interests to the advertiser's products. 
  • With the complexity of synonyms, buyers often choose thousands of keywords to describe their offering.
  • Buyers bid to pay a cost per click (CPC) or cost per action (CPA). When readers click on the ad, they are directed to  the advertiser webpage. Buyers pay only when clicked - a paid click.
  • A robot controls placement of ads on a page and the order of ads in a column. Buyers don't control placement and frequency - creating frustration.
Despite this high-friction process, CPC has also become a multi-billion business. CPC solved the low click-through rates of display ads. Buyers pay when there is a click-through - a paid click.

As stated by the Google CFO in 2008 Q3:
"there is insatible demand for any paid click we produce."
  • Efficient Frontier reports that CPC buyers pay from $0.30 to $0.60 per click. 
  • Google has reported mortgage brokers who pay over $4.00 per click.
When compared to $50 CPM display ads:
  • If 10% of viewers click-through, the equivalent CPC would be $0.50. 
  • At average click-through rates of 1%, the equivalent CPC is $5.00. 
  • At lower click-throughs, the CPC would be higher.
Average CPM rates have dropped. 

CPC has won increasing share of online ads. 

Buyers want click-throughs.

tEarn Exitmercials Push to Advertiser Websites

tEarn's patent-pending exitmercial system pushes qualified visitors to advertiser websites. 
  • Buyers supply a website or webpage.
  • Buyers choose a target audience.
  • Buyers choose a CPC or CPA.
Exitmericials push relevant visitors - a paid push - 100% ROI by definition.

There is no friction from:
The paid push results in a website visit without friction. Buyers focus on their product, image, and website to retain customers. 



Conclusion

Innovation simplifies.

Buyers want hits on their website. 

tEarn pushes without friction. 

How many pushes do you need?


Digital Biographer:
 
“Some excellent advice on using twitter.”

Twitter_logo

I have not been shy about sharing my passion and love for Twitter. It is the most influential tool in my personal learning network.

Here's why I love Twitter:

  • Twitter allows me to share and glean resources I can use in the classroom
  • I meet and connect with other educators from around the world whom I would otherwise never be able to meet
  • I've become aware of and involved in conversations "beyond my field"
  • It gives me 24/7 access to the most creative, influential, and innovative minds the world has to offer, allowing me a virtual whiteboard and brainstorm group
  • And yes, it makes my personal brand "findable"

As a critical reader and writer, Twitter or otherwise, you must be purposeful in how you engage. You get what you put in, and I am not talking about the number of "Tweets"-I am talking about engagement in the conversations.

My Twitter Engagement Formula is my guideline for entering the Twittersphere with purpose and intention. It's what I call my 70-20-10.

Share Resources (70) - Successful learning in the 21st Century is not what you know, but what you can share, so 70 % of my Twittertime is spent sharing others voices, opinions, and tools.

Collaborations (20) - 20% of my Tweets are directly responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships have been forged.

Chit-Chat (10) 10% of my Twittertalk is "chit-chat-how's-your-hat" stuff. It is in these "trivial" details shared about working out, favorite movies, politics, and life in general that I connect with others as a human being. These simple chit chats are what have allowed me to know that I am never alone, and there is support whenever, wherever, and however I need it!

Your Twitter Engagement Formula will, of course, be different, but I encourage you to create one. Engage with purpose and intention, and Twitter success will follow!

By following this formula, I'm honored to land on the Top 100 list of eLearning Professionals on Twitter. If you're just starting to follow people on Twitter -- start with this list.

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via Personal Branding Blog - Dan Schawbel by Dan Schawbel on 10/2/08

I’m starting a three part series on how social media influences the classroom and can provide value to both the professor and student, in an educational setting. To do this, I found two teachers that “get it” and have used blogs for student collaboration and skill development. They also feel it is an innovative and “cool” way to teach. Carinne Weisgerber is an Assistant Professor of Communication at St. Edward’s University in Austin, Texas and Tammy Powley is an Assistant Professor in the Department of English and Modern Languages at Indian River State College.

This series will give you a deeper sense of how the next generation is being groomed!

Why a blog for your students?

Corinne: As a college professor who teaches mostly public relations classes, I’ve become very interested in the way new social media technologies are reshaping the public relations industry. These technologies are reversing our old models of communicating with key stakeholders and are ringing in a new era of two-way communication characterized by conversation and dialogue. Tomorrow’s PR professionals need to understand both the tremendous opportunities and the potential challenges that these social media technologies present to individuals, corporations, government and nonprofit organizations. That’s why I decided to develop a class on Social Media for PR last year.

As part of that class I require all of my students to start a blog and post to it twice a week. I also ask them to comment on other blogs at least twice a week to illustrate the importance of participation in the blogosphere. By starting their own blogs, students learn to engage an audience, invite conversation, and respond to criticism. They also learn about the more technical aspects of blogging such as the importance of tagging for search engine optimization, or linking to other blogs.

From a pedagogical standpoint, blogs provide a great new learning tool. They allow students to acquire new media literacy skills and express themselves in ways that go beyond the traditional paper-based term papers we’ve been asking them to write for decades. I’m not advocating that we get rid off term papers, but I do believe that we need to teach students how to articulate arguments using other, newer forms of communication, such as blogs, videos, slideshows, podcasts, etc. These technologies allow students to develop their “public voice” and to learn how to manage their self-presentation in a public forum.

Tammy: Since weblogging is a form of alternative discourse, I think blogs are a good method for showing students that academic writing doesn’t always have to be via the five paragraph theme approach. Also, the technology is free, so it is available to anyone who wants to try it out. Finally, it offers a way for students to learn a few technical skills, which may help them in other areas of their lives (school, work, etc.).

What are the advantages to having a blog for your class from both perspectives (students and teachers)?

Corinne: Having a course blog helps us get noticed and break down the physical walls of our classroom. It has allowed us to invite people outside our classroom to take part in our discussions and serves as a great illustration of the connective power of blogs. As a result of our course blog, we have connected with the authors of both of our textbooks, collaborated with classes from around the world, attracted guest speakers, invited comments from professional and amateur bloggers, received input from PR professionals, video-conferenced with PR firms, and secured new internship offers. Most of the conversations the course blog initiated just wouldn’t have happened only a few years ago. For a student to have the author of his textbook respond to his post about one of the chapters for instance, is something I never even considered a possibility. Yet the blogs allowed it to happen!

Tammy: Weblogs provide a method for creating community among those in the class. Students can post their blog entries and then comment on each others’ blogs, and teachers can also participate via comments.

To be continued…..

The next post will talk about the future of classroom management (Blackboard, etc) and how teachers are using blogs, wiki’s and social networks in the classroom.

      

via The Jeff Pulver Blog by jeff on 9/29/08

Back in June, 1987 when I spoke at the Lotus Developers Conference it was the first time I ever spoke in front of an audience. And looking back at how I approached that moment, I would have been a great example of all the things someone should not do when speaking to a crowd. From writing my words in advance and reading my script to the audience and becoming a “Talking Head”, I can only appreciate how much the audience tolerated me as a first time speaker.

Ever since that moment, every time I give a talk I look for feedback from both friends and strangers to get a feeling of how I did. I am someone who is always looking for ways to improve the experience for the audience for the next time I go on stage.

Below are some of my tips for Public Speaking which may be useful to you the next time you find yourself in front of a crowd.

Be Prepared - If you are giving your speech and using Powerpoint, make sure your presentation is set to go before you get to the stage. And if you are doing a live demo, make sure your internet access is working in advance of your talk. Be prepared with a backup strategy if either your powerpoint doesn’t appear and/or your Internet access isn’t available.

Be Confident - When you take the stage, the attention is on YOU. So embrace the moment and be confident and you will have the confidence of the crowd.

When I started giving speeches on a regular basis, I never thought about the speaking opportunity beyond having a platform to share information. It took me a while to realize there were ways to both share information and leave a positive impression with the audience and get myself invited back.

I used to get nervous before I gave a speech. Sometimes I still do. Regardless of how I feel inside before walking on stage, I have the confidence I will give a great talk, or at least I would have an opportunity to. If I mess up, that is my issue and maybe no one will be as hard a critic about myself than me. But if I didn’t feel confident, there is just about no way I could ever go on stage.

Speaking of which, one of the hardest talks I ever had to give in my life happened in April, 1998 at the Spring 1998 VON Conference in San Jose. This event took place about two weeks before my father died from complications of Brain and Lung Cancer. But my father wanted me to continue with my life and insisted that I go to VON and give my talk and I did. I decided my talk to him. After say this, It took all of my energy to regain my composure and give a talk about the state of the nascent VoIP industry. But I got through it. And when I need to find inner strength before I give a talk, I sometimes look back at that moment and then give my talk.

Getting that confidence is up to you. It doesn't come only from preparation. That only gets you so far. You need to project yourself in a way that you will know it when it is working and also when it isn't. You can feel the audience.

Connect with the audience. Find a way to hook yourself with the people sitting in the audience. When ever you talk about yourself and your vulnerabilities or something else, you need to be real. I've seen this done well and not so well. Part of this comes from the sincerity of your voice and the passion in your eyes. If you just talk but not emanate something your audience can connect with, you will fail, and fail fast.

Learning how to connect with the audience is the single most important lesson I have learned as a public speaker. And I had no idea I was connecting with the audience by sharing a personal moment with the audience. I only discovered I was doing this when I was in Singapore in November 1997 speaking at a Lucent customer event and a professional speaker came up to me after my talk, pointed this out to me and I have kept this in the back of my mind ever since.

Connecting with the audience will almost guarantee that people will remember you as a speaker. Which in a world which what happened seconds ago is part of the blur, is a good thing. And with practice, you can leverage your audience connection into building your own network, your own community.

Be Passionate. Be real. Share you passion for your topic. Feel it emanating from your pours into the air. Sweat the passion until everyone in the room feels it and use it to make your points.

Be Remarkable. Stand out. Once you are on stage find a way to break through the noise of everyday life and share your pearls of wisdom with the group. Try to give the people something to think about long after the event.

Brand Yourself Sometimes dressing differently gives you a visual tool you can leverage to separate yourself from most of the other speakers at the event. Sometimes this leads to the way you can brand yourself. Almost anyone can walk on stage wearing a suit. Walking on stage wearing a Hawaiian shirt and jeans isn’t as easy. But when you do it with confidence it becomes part of your personal brand. Discover YOUR brand. Discover YOUR style. Find a style and make it your own.

Have fun. Share a laugh. You don't need to be a stand up comic to make an audience laugh with you. And when you are able to do it, it means you are connecting with them.

Meet your audience. Usually you will have a chance to mingle with your audience before your talk. Don't be shy. Look at the schedule. Put yourself into the mix during the break and use the time to get a better understanding of the people who are there and try to learn what they hope to learn from you.

Make yourself accessible. Sometime I share my cell phone with the audience. And when I remember, I ask the audience to consider following me on twitter or finding me on Facebook.

Don't hit and run. After you speak, make it a point to be available and talk to the people who want to meet you. Exchange business cards. Be friendly. You owe it to yourself to speak with the people who may have just connected with when you were on stage.

Listen. Address the questions people want answered. Don’t avoid direct questions.

Be Real. You are a person. Share yourself.

Don't be a talking head. Don't stand up and blindly give your company's marketing pitch without realizing this is what you are doing. Just like how Simon Cowell reminds would be American Idols - “take a song and make it your own”. In this case, take the powerpoint pitch and morph it into something that is a reflection of YOU. (And if you need to be a Talking Head, well be the best dam Talking Head you can be.)

Be Dynamic. Be prepared to change what you are saying and how you say it based on what was said before you. (Don't be the third person in a row of speakers who say the same thing.)

Watch the time. Make sure you give your talk during the allocated time. Don't run over and try not to run too early. Both can affect the flow of the event.

Don't read your talk. Talk your talk. There is nothing more painful than being in a room and listening to someone who is looking down at their speech and reading it to the audience. And if you have to read your talk, talk slow and not fast. And don't be nervous. Only thing worse than someone who reads their talk is someone who does so in a nervous voice.

Look into the audience and connect with some of the people sitting there. If there are lights blinding you, do it anyway. People won't know you can't see them.

Don't be nervous. When you are in front of the room, you are the subject matter expert for whatever it is you are talking about. Your confidence will build as you recognize this.

For me, connecting with the audience and sharing my passion are the two goals I have whenever I give a talk. When it feels like I am not connecting I have will try different things before giving up. And should I connect, I use that energy to bring my talk to a new level.

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Good luck with your future talks. I hope these tips help you.

Tags: , , , ,

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I would appreciate learning from you some of the techniques that you follow when preparing for and giving a talk. Please take a moment and share some of your stories.

via Dutch Problogger Ernst-Jan Pfauth by Ernst-Jan Pfauth on 9/20/08

During a very hectic Web 2.0 Expo week in New York City, I did luckily find some time to work on my Dutch ebook about blogging. Chapter two concerns blogs and communities and I figured social media guru Erwin Blom was the man to interview about this material. So while enjoying a couple of beers in an Irish pub, we discussed whether blogs are communities or not.

We had a hard time coming to a solid conclusion. Sure, if you follow Shel Israel’s definition - “communities are bodies of people loosely joined together by a common interest” - , most blogs are in fact communities. Like Erwin Blom’s blog, where new media adapts come together with every new post.


Photo credit: sillydog

Conversation leader

If you read my last sentence again, notice the part that says when the media adapts come together. That’s the problem. Whereas most online communities aren’t top down, on blogs there is a leader. Blom decides what the discussion topic is. Therefore blogs may not fit the definition of a community.

Fact is though, that on a good blog, like-minded people try to come up with new ideas together. So how can you stimulate that beautiful process?

While I’m writing this, there’s a group of Wordpress developers working their ass of to launch a new version of Buddypress, a set of plugins that creates a social layer over Wordpress multi-user installations. That will turn Wordpress into the next social network. Yet while they’re working, why can’t we get a head start on our blogs?

Right back at you

I launched this blog a few months ago and it’s interesting to see how it slowly grows. After a few weeks, I already noticed several people coming back every time to leave a comment. Out of gratitude and curiosity, I started following them as well - meaning I left comments on their blogs and Twitter pages. This made them come back even more often to my blog.

Although it costs me time, I think it’s definitely worth it. So does Gary Vaynerchuk. The energetic Internet celebrity from WineLibrary TV gave a keynote at the Web 2.0 Expo this week. He told the crowd he still answers every mail he receives (on airplanes mostly). It’s the foundation of his success: “I hustle about meeting every single person on earth.”

Photo credit: IT.com.mk
Photo credit:
IT.com.mk

Smart feeds

Yes, it’s gonna cost you time. And yes, you don’t have any. BUT, if you decide to invest in every single follower you have, it will definitely pay off. Not just in money or traffic, but also in friendships. So the questions isn’t if we gonna build a community, but how we’re gonna do it.

Of course, this is a complex process, but I would like to get you started with a simple effort that will make the whole following back thing somewhat easier and structured. It’s about smart feeds people.

  • I’ve created a Yahoo Pipe in which I aggregate all the blog posts of people I admire and often welcome on Dutchproblogger.com and The Next Web.
  • After lunch, I check this feed, read the posts, and leave comments when I think I’ve something interesting to say.

I’ve found out that I actually have some time left to invest in my blog community, I just needed to structure the process first.

Further reading watching

via chrisbrogan.com by chrisbrogan on 9/30/08

telephone One thing we misunderstand frequently when talking about how great and amazing social media is comes from the fact that we’re thinking from the perspective of what we want the tool to do while the people who are receiving the message might be thinking about the tools in the abstract. When we talk about how Twitter forges real time conversations and delivers business value, others show up and see us bitching about a late flight and live tweeting the baseball game. When we talk about how blogging changes the world, other people are slogging through all the crap blogs indexed by Google when they’re looking for actual useful information.

Marcel LeBrun, CEO of Radian6, was probably the first person I heard use the “social media is a phone” analogy. In his case, he was talking about the need for companies to realize that some of their customers are “dialing the social phone,” and that they’d better have some “operators standing by.” (I swear, if I had extra time, I’d write an ebook out of my talks with Marcel.) He’s not wrong, and that’s why I tend to stretch the analogy even further when discussing social media tools to audiences.

Social Media Tools Aren’t The Revolution

A phone can be used to talk to Mom, talk to the grocery store, talk to customer service at your bank, and a phone can be used to give a teleseminar, to dial for dollars, to market a new product or service. This is the same with all these tools like blogging, podcasting, social networks and the like. The tools themselves are just different (better?) ways to communicate. They involve more nuance.

This Part is the Revolution

The revolution comes in how we use them. At once, these new tools allow us a one-to-many opportunity similar to what publishers and TV producers and other large scale media used to own. And at the same time, these tools have created allow us to be much more personable, more nuanced, more one-to-one in how we reach people who share the same interests as us (or our customers).

If You’re In Marketing / PR / Advertising

Getting on the new tools and blasting out the old methods will fail (is failing). This isn’t rocket science, but it is art, and it requires a different set of approaches. It’s as different as comparing the phone book to a personalized invitation. To many of you, you’re rolling your eyes and saying that I’m preaching to the choir, but if that’s so, then we’re not all singing loud enough, because there are still many people in need of better approaches, in need of teaching, and in need of concrete things to do next. If you’re on my side of the fence on this one, and if you’re out there sharing the good gospel of the new social phone, then stop saying “join the conversation.” That’s like saying, “Now dial the phone!”

Instead, share with people the creative ways to dial. Remember when call waiting came out? Remember when we first learned how to forward our phones? Share these things with people. Show them the tools, and further, show them applications for them.

In preparing for the upcoming New Marketing Summit in a few weeks in Boston, I’m most certainly going to bring this message out loud and clear. In several speeches between now and the end of the year, it’s my goal to show that it’s HOW we use the social phone that will change how business is done. It’s part of what Julien and I are doing with TRUST AGENTS.

Will you help people understand this, too? Will you share your new dialing methods? Will you teach them the difference between a teleseminar and a call to Mom? Most importantly, will you show them how to listen?

Ring ring.

Photo credit, jumpinjimmyjava

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via TechCrunch by Mark Hendrickson on 9/30/08

Now that Congress has failed to bail out Wall Street, the country (and world, to a lesser extent) has begun bracing itself for nuclear winter. The technology sector is no exception, even if the Silicon Valley tends to fancy itself as immune to broader economic turmoil.

As Fred Wilson points out, startups fortunate enough to enjoy venture capital will fare the best during these hard times. So we compiled a list of all the technology startups that have raised at least $25 million over the past two years, according to CrunchBase. The ~160 startups to stockpile that much capital recently are listed below.

Facebook tops the list with $455 million raised over the last two years (the bulk of its total $496M). Clean tech comes in highly as well with Nanosolar having raised $300 million, eSolar $140 million, and SulfurCell $134 million.

Of course, to know truly how well-prepared these startups are for the next few years, we’d have to see other figures like burn rates, revenue and head counts, not all of which are publicly known. Nevertheless, their recent funding rounds provide a good guideline.

Have we missed any relevant companies or funding rounds? Submit them to CrunchBase and we’ll update this list.

  1. Facebook - $455M
  2. ZeniMax - $310M
  3. Nanosolar - $300M
  4. OverSee - $210M
  5. OANDA - $200M
  6. Kayak - $196M
  7. GridPoint - $167M
  8. Plastic Logic - $150M
  9. eSolar - $140M
  10. Demand Media - $135M
  11. SulfurCell - $134M
  12. Modu - $120M
  13. United Mobile - $115M
  14. Zhaopin - $110M
  15. Ning - $104M
  16. Glam Media - $104M
  17. hulu - $100M
  18. 9You - $100M
  19. Specificmedia - $100M
  20. SpinVox - $100M
  21. Rearden Commerce - $100M
  22. Ausra - $97.8M
  23. CDNetworks - $96.5M
  24. Move Networks - $91.3M
  25. Spot Runner - $91M
  26. Tesla Motors - $85M
  27. Big Fish Games - $83.3M
  28. Realtime Worlds - $81M
  29. Adconion Media Group - $80M
  30. The Active Network - $80M
  31. HelioVolt - $77M
  32. Youku - $77M
  33. Datapipe - $75M
  34. Trion World Network - $70M
  35. Arcadian Networks - $70M
  36. Vantage Media - $70M
  37. A123Systems - $70M
  38. Boston Power - $68.6M
  39. Infinia - $66.5M
  40. LinkedIn - $65.8M
  41. Fisker - $65M
  42. Brightcove - $64.4M
  43. SilkRoad technology - $64M
  44. Coremetrics - $60M
  45. ReachLocal - $55.2M
  46. Veoh - $55M
  47. Federated Media - $54.5M
  48. Slacker - $53.5M
  49. RockYou - $52.5M
  50. 51.com - $51M
  51. HealthCentral - $50M
  52. ChannelAdvisor - $50M
  53. Blowtorch - $50M
  54. Dayjet - $50M
  55. GarageGames - $50M
  56. Revolution Money - $50M
  57. Slide - $50M
  58. Strands - $49M
  59. obopay - $49M
  60. JumpTap - $48M
  61. ice - $47M
  62. Greenplum - $46M
  63. Internet Mall - $45M
  64. Clear - $44.4M
  65. Jingle Networks - $43M
  66. Avail Media - $42M
  67. Metaweb Technologies - $42M
  68. BitTorrent - $42M
  69. Amobee - $42M
  70. Enforta - $40M
  71. Undertone Networks - $40M
  72. Turbine - $40M
  73. Pure Digital Technologies - $40M
  74. Trilliant - $40M
  75. SiBEAM - $40M
  76. Teneros - $40M
  77. SearchMe - $39.6M
  78. fabrik - $39.2M
  79. Zynga - $39M
  80. Turn - $38.5M
  81. LifeLock - $37.9M
  82. Digg - $37.2M
  83. GreatCall - $36.6M
  84. Segway - $35M
  85. hi5 - $35M
  86. Bestofmedia Group - $35M
  87. Yodlee - $35M
  88. Angie’s List - $35M
  89. Lehigh Technologies - $34.5M
  90. Sermo - $34.5M
  91. ooma - $34M
  92. meebo - $34M
  93. Dailymotion - $34M
  94. Clearspring - $33.5M
  95. XunLight - $33M
  96. Cuil - $33M
  97. Seatwave - $33M
  98. Dilithium Networks - $33M
  99. Waterfront Media - $33M
  100. Mzinga - $32.5M
  101. Vanu - $32M
  102. Vuze - $32M
  103. PicScout - $32M
  104. Pando - $31.9M
  105. Etsy - $31.3M
  106. BuzzNet - $31M
  107. Global Roaming - $30.5M
  108. NebuAd - $30.2M
  109. MFG - $30M
  110. Zillow - $30M
  111. GodTube - $30M
  112. 56.com - $30M
  113. Zazzle - $30M
  114. Metacafe - $30M
  115. Batanga - $30M
  116. VideoJug - $30M
  117. Eyeblaster - $30M
  118. badoo - $30M
  119. Viagogo - $30M
  120. IGA Worldwide - $30M
  121. Leapfrog on-line - $30M
  122. MobiTV - $30M
  123. MOLI - $29.6M
  124. Automattic - $29.5M
  125. Intacct - $29M
  126. Genius - $29M
  127. Kosmix - $28M
  128. LiveOps - $28M
  129. RadioFrame - $28M
  130. PGP Corporation - $27.3M
  131. Milestone Systems - $27M
  132. Palo Alto Networks - $27M
  133. Tideway - $27M
  134. BlackArrow - $26.8M
  135. ChoiceStream - $26.5M
  136. Ruckus - $26M
  137. ContextWeb - $26M
  138. Solarflare - $26M
  139. Quantcast - $25.7M
  140. Become - $25.5M
  141. Mimeo - $25M
  142. Reunion - $25M
  143. Gemini - $25M
  144. PharmaNation - $25M
  145. InMage Systems - $25M
  146. Aurora Biofuels - $25M
  147. Nimbuzz - $25M
  148. Firefly Energy - $25M
  149. Yelp - $25M
  150. Meraki - $25M
  151. Dash - $25M
  152. Retail Convergence - $25M
  153. Trulia - $25M
  154. SpringSource - $25M
  155. Zecco - $25M
  156. Koolanoo Group - $25M
  157. Verimatrix - $25M
  158. Optaros - $25M
  159. Visible World - $25M
  160. Splunk - $25M
  161. DeviceVM - $25M

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